Hello Japan

We changed a few things at Netflix.com to prepare for our new Japanese friends:

  • Image-Based Subtitles to support vertical text, furigana (rubies), bouten (emphasis). This also sets us up for subtitles in other languages that don’t use a Latin script
  • On-Screen Keyboard for Darwin (user selects kana, yielding kanji suggestions)
  • Search tokenizes input (no spaces in Japanese), normalize to two possible search scripts
  • Typographic differences (bold and italic not used)
  • Multi-Language box art
  • Metadata length
  • First / last name order in sign up
  • Studio Copyright attribution

Points written by Joubert Nel