We changed a few things at Netflix.com to prepare for our new Japanese friends:

• Image-Based Subtitles to support vertical text, furigana (rubies), bouten (emphasis). This also sets us up for subtitles in other languages that don’t use a Latin script
• On-Screen Keyboard for Darwin (user selects kana, yielding kanji suggestions)
• Search tokenizes input (no spaces in Japanese), normalize to two possible search scripts
• Typographic differences (bold and italic not used)
• Multi-Language box art
• Metadata length
• First / last name order in sign up
• Studio Copyright attribution

Points written by Joubert Nel